Showing posts with label new start up. Show all posts
Showing posts with label new start up. Show all posts

Monday, January 18, 2010

Recession Busting Tips Summary

So just in case you missed any of the 10 recession busting tips published in December and January, a quick reminder summary of the 10 tips:

1. Count Every Penny

2. Show Me The Money

3. Check & Double Check

4. Negotiating

5. Financial Status

6. Your Staff

7. Be Visible

8. Promote

9. Remember Your Regulars

10. Stay Focussed

So did you find these useful, have you gone through some or all of the tips yet?

I would love to hear what you think or what you have acted on; it would be great to expand these 10 tips in the future with your new tips. I look forward to reading your comments and stories.....

Friday, January 8, 2010

Recession Busting Tips No10 - Stay Focussed

Staying focussed and not panicking are vitally important, you now have a list of things you can do to help yourself and your business enjoy a better year ahead.

Work through the list gradually, some things you may already have done or perhaps have been meaning to do, so this is a timely reminder. You may already be following a similar process, well great, whatever position you are in; you are helping yourself to a better 2010.

Wishing you much success, happiness and health for 2010.

Wednesday, December 23, 2009

Recession Busting Tips No7 - Be Visable

It is vital in times of recession that you and your business are very visible to existing clients and potential new customers.

In a recession a steady stream of marketing is the lifeblood of your business, this puts you head and shoulders above your competition, be seen on the web and in print and get chosen.

Marketing is a vital tool in this current climate not a luxury, so ensure your profile is out there.

Friday, December 18, 2009

Recession Busting Tips No6 - Your Staff

Use the thoughts and experiences of one of your biggest assets, your staff. Remember they want your business to succeed as much as you do, particularly during a recession.

Ask you staff what they think, what ideas they have, ask for their input. This will make them feel more valued and part of the team and you may be pleasantly surprised about the ideas they come up with.

One or more of them may produce a great idea which may be very successful and make all the difference, if so remember to reward the person. Show your appreciation, get them involved and other great ideas will come in the future.

Thursday, December 17, 2009

Recession Busting Tips No5 - Financial Status

Always be fully aware of the current financial status of your business and how the next few weeks will impact on it, know the current outgoings and expected income.

Always communicate with your business bank manager. Try to keep in regular contact (this will vary depending on your business and its requirements), keep them informed of your circumstances and if you think you may have difficulties get their help, sooner rather than later.

Always keep to your commitments and do exactly what you say you will do, the bank will look more favourable on you and your situation.

Whatever you do “DO NOT BURY YOUR HEAD IN THE SAND!” This can be fatal.

Wednesday, December 16, 2009

Recession Busting Tips No4 - Negotiating With Suppliers

Don’t shy away from asking for a better cost price from your suppliers, even if you have been working with them for many years, don’t just assume, you already get the best deal you can, because you may not!

To strengthen your bargaining power try to establish your competitors selling and cost prices if possible, if you cannot get costs at least get the sales price, it will allow you to make some judgements about margin etc ready for your negotiations with your supplier.

Use all your market information to its maximum potential to assist you in reducing your buying price. If you cannot manage to get price reductions across the board on all your products, at least target your most popular selling items and get a reduction on those.

Wednesday, October 7, 2009

Discover what is happening in your business & take control today

Do you run and hide at the mention of book keeping or sales analysis?

One of the most daunting tasks for most small businesses, unless of course you are an accountant, is the prospect of having to do your own book keeping and organising your records.

However this can open a wealth of opportunities for you and your business to grow and capitalise on some hidden gems.

If you are a sole trader you will need to keep track of monthly expenditure and income as well as VAT, if applicable.

Take charge today

The first thing to do is take charge, don’t be frightened and get yourself organised.
It does not have to be a complicated system when you are first starting up, but good organisation is vital for your business.

It can be as simple as 1, 2 3


  1. Put every invoice and receipt for each month in a clear plastic envelope, clearly labelled expenditure with the month and year in question.
  2. Now take another file or folder for income and add all your invoices that you have raised on your customers, again label accordingly.
  3. Now you have that organised in two files, the next step is to transfer this to, for example, an excel spreadsheet and then keep it up to date with just a few minutes a day.

You can develop an easy to use spreadsheet with columns for income, expenditure and if applicable VAT. As you grow there are lots of software packages you can consider that include product records, stock control, Vat calculations, automatic statement runs and much more. But for now, we are just looking at the spreadsheet option and some of the benefits.

Benefits
This will allow you to quickly see all your suppliers and how your monthly expenditure is against your monthly income and where that income is coming from. Now you can see the profit you are making each month.

With these important figures to hand, you can see if you need to make adjustments to your expenditure or if you are doing well and could consider spending some money on marketing and growing your business even further.

Big businesses do a huge amount of analysis on turnover, profit and loss, gross and net margin %, customer segmentation, product analysis and much more, every month.

As a small business it is very important that you also know where you stand, as small changes have a big impact on your business and your cash flow.

You really cannot afford to wait for the end of the year when you give a big box of paper to your accountant to sort out and then, eventually he tells you if you did ok or not!

Your hidden gems
Here are some of the advantages of getting things under control and being more organised

  • You are up to date
  • You can meet your deadlines
  • You can see how your finances really are at any given point in time
  • You can give the VAT man all the information he needs when he arrives for a spot check
  • You can defend your position when the tax man demands a large sum from you, if you have no records, you have no proof
  • You know how profitable your business is
  • You know which customers are your big spenders and which spend little, but take up all your time
  • You know which customers have paid and who has not
  • You know how much you owe suppliers
  • You know which suppliers you spend a lot with, so you can ask for more discount
  • You know which products sell well and which are gathering dust
  • You know where your stock is going and when to reorder
  • You have the facts and figures to make the necessary adjustments to protect and grow your business
  • You know, you do not have guess or panic anymore

“A few simple steps and you are in control of your business, your business is no longer in control of you.”

There are many things you can do with the extra time and money and even more important without the extra worry, so take control and move forward to a more organised, proactive and confident you.

Monday, July 13, 2009

7 Things you need to know about your prospects in your target market – Part 5

Their relationship/marital status, it’s not a case of are they married, but more the difference between the message to a single 40 something, with lots of disposable income and few responsibilities or a married person in their 40’s with two kids, a mortgage and a lot of responsibilities.

……….to be continued

Monday, June 22, 2009

7 Things you need to know about your prospects in your target market - Part 2

2. Their age, this may seem unusual, but think about it, everything we say or write is targeted to our recipient, after all we may have the same conversation with our grandmother and our children, but we definitely do not use the same language.

The words we use are all different, the styles, the type of expressions, even perhaps slang or text speak.

……….to be continued