Your existing customers are very, very important, they are the reason you are still in business, so whatever you do to get new ones, do not loose sight of your existing customers and their value to your business.
Do not take them for granted, or assume they will always be there. Everyone is in the same situation and feeling the recession to a greater or lesser degree, so make them feel special and valued. It does not have to be something big or a grand gesture, just the fact you have remembered them in some small way will be enough to reassure them that they are important and valued by you.
Do not let another supplier step in and take one or more of your regular customers away, make them feel valued, provide good products and services, keep your promises and live up to your USP.
The paradox of insular language
7 months ago
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