"The deadly dozen Part 7 - boost your business with these free hints and tips"

No. 7 Font Styles

Font Styles are another key area to making the site easy to use and comfortable for your visitors.

There are many font choices now available to add to the confusion and decision making process, but the choices are really very simple and few.

Think about newspapers, magazines and books all are of a similar font type very often Times New Roman as this prints well, however it is not the ideal choice for use on websites.

Text is much fuzzier on a web page than on a printed page and Times New Roman is fuzzy on the web, this means it is more difficult for your visitors to read, they read more slowly and get frustrated more quickly, perhaps even leaving.

If you look at Image Connect’s site it is Verdana which is clear and easy to read even when zoomed in and out.

.....to be continued

Image Connect Now on Squidoo

I have just created my presence on Squidoo.

I have chosen to go by "Live Love Laugh Learn" because as a small business I find I do this most days and I hope that you will too when working with me at Image Connect.

So check out http://www.squidoo.com/lensmasters/livelovelaughlearn and enjoy.


About the Author
Vanessa Hodge is the owner of Image Connect, a web design, marketing and printing company for small businesses. You can read further articles, hints & tips and more at http://www.imageconnect.co.uk/

"The deadly dozen Part 6 - boost your business with these free hints and tips"

No 6. Text & Backgrounds

Text colour and background colour combinations are also critical, black, dark blue or similar on a white or light background or the reverse perhaps yellow or white on a black background may provide a better solution for the visually impaired.

.....to be continued

"The deadly dozen Part 5 - boost your business with these free hints and tips"

No 5. Colour

Web pages with complicated colour schemes using too many bold bright colours are usually very off putting.

Three or four colours are more than enough; this provides a primary and secondary colour together with one or two highlight colours.

The colours are there to enhance the content of your site; they are not the main reason.

.....to be continued

"The deadly dozen, Part 4 - boost your business with these free hints and tips"

No 4. Size


Pages need to be a sensible size to avoid, where possible the need for horizontal scroll bars, there is nothing more frustrating when reading the page to have to keep flicking back and forward, obviously some people with very small screens may need to scroll, but catering for the majority of your customers and prospects is vitally important.

.....to be continued