Tuesday, March 24, 2009

"The deadly dozen, Part 3 - boost your business with these free hints and tips"

No3. Loading

The site must load quickly; nobody in today’s busy pressurised society is prepared to wait minutes to find out if this is even what they want or where they thought they wanted to be!



.....to be continued

Monday, March 16, 2009

"The deadly dozen, Part 2 - boost your business with these free hints and tips"

No2. - Navigation

You must have simple straight forward consistent navigation, horizontally or vertically on each page.


This allows your visitors easy access to all areas of your website.

If someone has to think about how to navigate your site, its simple they will not, they will go elsewhere to a site with simple, obvious navigation, not one where they have to play a guessing game to get around.

.....to be continued

Monday, March 9, 2009

"The deadly dozen, Part 1 - boost your business with these free hints and tips"

The Deadly Dozen

Over the next few weeks I will be looking at various points that must be taken into account on your web site. Ignore these at your peril....

No.1 - What’s in it for me?

This is the Key question that visitors want answered quickly.

You have a few seconds to hold visitors when they arrive at your site.

You need to answer this question in the top part of the page i.e. the first screen without needing to scroll down; it’s a bit like the headlines on the front page of the newspaper.

Do they grab your attention?

Yes, so you read on because you are interested, think you might learn something new or were thinking/talking about that very subject earlier, whatever the reason you are now hooked.

.....to be continued

Thursday, March 5, 2009

Welcome from Image Connect

Welcome to Image Connect’s blog.

Firstly let me introduce myself, I am Vanessa, the author of this blog and owner of Image Connect.

Image Connect design websites and provide marketing support and printing services to a wide range of small businesses. So, in my blog I will be writing about web sites, marketing, PR and anything else I think will be useful to small businesses.


I hope you enjoy reading them, the first series – The Deadly Dozen will be about web sites.

Image Connect connects you with your customers.