Recession Busting Tips No8 - Promote

Firstly, Happy New Year to all my readers; here's hoping that 2010 is a good one for all of us small business owners.

So to continue with the recession busting tips theme.....

Promote the good things about your business.

What is it that sets you apart from your competition, if you do not know what your USP is, then find out quickly and put it in place and make sure everyone knows, staff included.

Now you have a USP that sets you apart from the competition, something that your customers like and the reason they choose you. You must now promote your USP like crazy, if some people like ‘it’ then lots more will also like your product or service, but remember you must keep your promises.

Shout about what makes you different from all the rest, commit to a level of customer service and keep to it, have an unbeatable guarantee and give your customers confidence in you and your business.