Monday, June 15, 2009

7 Things you need to know about your prospects in your target market – Part 1

You must sell to your prospects emotions and in order to do this, you need to know certain key things about your prospect to enable you to successfully sell to them.
This blog series will focus on 7 key things you need to know.

  1. Their worries, what is always on their mind, what is worrying or concerning them, what is taking their time and attention?
    What problem can you solve for them, allowing them to then think about other more enjoyable things, family, friends, holidays, hobbies and much more.


Now you know what’s on their mind, you need to know a little about them to correctly and accurately send you targeted message to them and only them!

..........to be continued

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