We are now at content and remember ‘Content is King’.
There is no point following all the previous tips and then having poor content, badly spelt and unoriginal.
Do not go for content overload for the sake of it; say what you need to say clearly and concisely.
If you need to talk about another topic put it on a new page, don’t cram it in somewhere and lose it.
Conversely do not go to the opposite end of the scale and say too little leaving visitors to guess what you do, they do not want to read between the lines, as in doing so they may get the wrong message and leave.
You can read more tips on this in the future on ‘Content is King’.
.....to be continued
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