Font Styles are another key area to making the site easy to use and comfortable for your visitors.
There are many font choices now available to add to the confusion and decision making process, but the choices are really very simple and few.
Think about newspapers, magazines and books all are of a similar font type very often Times New Roman as this prints well, however it is not the ideal choice for use on websites.
Text is much fuzzier on a web page than on a printed page and Times New Roman is fuzzy on the web, this means it is more difficult for your visitors to read, they read more slowly and get frustrated more quickly, perhaps even leaving.
If you look at Image Connect’s site it is Verdana which is clear and easy to read even when zoomed in and out.
.....to be continued
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