"The deadly dozen, Part 1 - boost your business with these free hints and tips"

The Deadly Dozen

Over the next few weeks I will be looking at various points that must be taken into account on your web site. Ignore these at your peril....

No.1 - What’s in it for me?

This is the Key question that visitors want answered quickly.

You have a few seconds to hold visitors when they arrive at your site.

You need to answer this question in the top part of the page i.e. the first screen without needing to scroll down; it’s a bit like the headlines on the front page of the newspaper.

Do they grab your attention?

Yes, so you read on because you are interested, think you might learn something new or were thinking/talking about that very subject earlier, whatever the reason you are now hooked.

.....to be continued