5 Keys to Mobile Marketing

In these recession led, budget conscious times, mobile marketing may provide a more cost effective solution for your business. The addition of mobile marketing to your marketing mix for 2010 could see you boosting your sales, your prospects database and your customer list.

Before starting you campaign, you should consider the following 5 key elements:

1. Accurately target your recipients – chose your recipients with care, ensure that the audience is applicable to the offer you are making
2. Unique incentive – make a really good offer, whether it’s a discount, a free item or entry in to a prize draw
3. Re-usable option – don’t just send one message to a prospect, build your list for the future with an ‘opt-in’ for future offers option
4. Call to action – make the call to action as easy as possible, make sure they can easily redeem it by a code or click to call option
5. Testing and tracking – track the number of receipts and redemptions of your offer. This enables you to see if it was successful and if you need to make any changes before repeating it or rolling it out to a larger audience. Remember always test, track and refine everything you do and then repeat what works and scrap what doesn’t.

So, put your mobile marketing campaign to work and start promoting your business.